Social Media Target – 50

It seems appropriate to discuss how Social Media is targeting Gen X’ers since I am celebrating a milestone birthday this month. We often hear business owners saying that social media marketing is not for them, or that their customers don’t use social media, only the Millennials use social. I call bullshit. I am 50 years…

Are You Measuring Yourself?

Okay, I don’t mean physically measuring… your self. I mean, are you measuring what you do? Whether you are in sales working for another company or you own your own business, measuring activity and results is key to success. Too often the only thing being measured with any regularity, is revenue. Unfortunately, increases in revenue…

Social Media ups and downs

In business, social media provides a great platform for businesses to promote and engage with customers reaping cost effective rewards. As social began, sharing and expressing on a personal level allows us to bring this great big world a little closer. This feature is what keeps everyone hooked. When we turn to social media, we…