Each year we find ourselves here. Wondering where the heck the year went and feeling like we were just getting the hang of things when, BOOM! It’s time to plan the strategy for next year! And each year we put some guidelines together for you to make sure you are up to date on the…
Much has been said by all regarding the results of the 2016 Presidential Election. Some of us are exhausted by it all, and yet there seems to be no end to the discussion. The discussion is taking place primarily on social media platforms like Twitter and Facebook. So the question is, to what extent have…
So here we are yet again, it’s that time of year. Summer is over, the kids are back into a school routine, and for some of us the leaves are starting to fall. For those of us who are thinking ahead and sticklers for preparedness, we are evaluating our year in business and starting the…
The social giant Facebook has once again stepped outside of the flagship app and introduced (currently on IOS) Events. The contained events button in Facebook gave way to this new, robust stand-alone app. The additional features will be the cornerstone of a significant increase in usership. Let’s take a peek at the latest and greatest…
I am not typically comfortable using my business platform to discuss politics or controversial topics. While I certainly have my opinions, my company, with whom I share with my partner and sister, is not the proper platform on which to express them. However, in light of the recent violence sparked by videos posted to social media,…
Facebook has hung its hat on the ‘custom newsfeed’ driven by algorithms. An algorithm is “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer” dictionary.com. Last week, Facebook announced the debuting of “Featured Events” where recommendations will be based on curation by humans, not just…
