Each year we find ourselves here. Wondering where the heck the year went and feeling like we were just getting the hang of things when, BOOM! It’s time to plan the strategy for next year! And each year we put some guidelines together for you to make sure you are up to date on the…
For small businesses, reviews and managing them effectively are becoming a necessary and important way of life. The quick, instant access the public has to social platforms such as Facebook, Foursquare, Yelp and so on make it easy for your customers to share their experience with your business. What if their experience was negative? Chances…
I had a very interesting conversation today with a prospective client. As with every initial consult, the subject of blogging came up. And to be frank, it was met with a bit of resistance, understandably so! I liken blogging to exercising. It isn’t fun, it can be hard work, it takes discipline and most of…
Ah, it’s that time of year…emails to parents, school supply lists sent out, back to school clothes sales. Retailers are personalizing the experience when marketing back to school. Now, that’s smart. As a mom of a college student and a high school student, I have spent many years running around like a chicken with…
You don’t need a degree in neuroscience to figure out that just about everyone in the western world is attached to their mobile phones. Just look around in any public setting (after you put your phone down, of course) and you can see for yourself, we love looking at our phones. Checking emails, texting, trolling…
I was watching the Food Network show “Chopped” and I saw such a parallel with what I do. Now, mind you, I don’t cook. At all. Yes, I can prepare a decent meal, but it is certainly not a passion of mine. But, this show fascinates me! How do they do it? They have 30…
It’s a simple question, however, many of our clients are surprised to see their business listings appearing on various online directories, apps, maps and search engines with multiple discrepancies. Some examples of places where your business is listed: Yelp, Bing, SuperPages, MapQuest and more. For obvious reasons, making sure your business information, such as phone…
