Millennials, Marketing and the Impact on B2B

Every generation has a name: Baby Boomers, Generation X, Millennials and the newest group, Boomlets.  Each preceding generation has its opinions about the next, and often there are struggles amongst them both personally and professionally. As a proud Generation X-er, I too have found myself perplexed by the generation before me and equally stumped by…

Looking Back: Digital Marketing in 2015

When it comes to digital marketing, it is a constant and ever changing phenomenon. It’s kind of like that saying about weather in the Midwest; if you don’t like it, stick around, it’s bound to change! And we saw plenty of change this past year. We thought it would be fun to recap some of…

Don’t Abandon Email Marketing Just Yet

I am a big proponent of Social Media Marketing and all it has to offer small businesses. It is easy to gravitate to the sparkly ball of social media and all the buzz that surrounds it, however, one of the best compliments to your social media efforts is email marketing.  Below are 4 ways to…