Yes, Google is at it again! Switching things up, and causing us all to scramble in anticipation of the impact it will have on our businesses! If you haven’t heard, Google has eliminated the ads that used to show up on the right rail. In addition, there are 4 top spots for ads rather than…
This spring, I will be celebrating one year in business with my sister and partner. (Hooray!) After over 20 years of experience working with and for other companies, honing and developing our advertising and marketing skills, we decided we wanted to go out on our own and finally accomplish what so many larger companies are unwilling…
There have been some rumblings and speculations on the next era in digital. Post Digital, to be exact. Some experts believe we are in a post digital era right now. We have been dealing with digital marketing and advertising for over 15 years now. Some of us may feel like we are just getting used…
Every generation has a name: Baby Boomers, Generation X, Millennials and the newest group, Boomlets. Each preceding generation has its opinions about the next, and often there are struggles amongst them both personally and professionally. As a proud Generation X-er, I too have found myself perplexed by the generation before me and equally stumped by…
When it comes to digital marketing, it is a constant and ever changing phenomenon. It’s kind of like that saying about weather in the Midwest; if you don’t like it, stick around, it’s bound to change! And we saw plenty of change this past year. We thought it would be fun to recap some of…
The holiday season is officially upon us, and many businesses are gearing up their online marketing efforts in order to take advantage of the enormous number of online customers who are about to log on. Even if your business doesn’t actually sell products customers want to buy as gifts for friends and loved ones, you…
We are well into the 4th quarter of 2015, it’s unbelievable how this year has flown! If you are like most businesses, meeting yearly projections and goals are at the forefront of your mind right now. However, one of the most important things you can be doing for your business right now is making sure…
I am a big proponent of Social Media Marketing and all it has to offer small businesses. It is easy to gravitate to the sparkly ball of social media and all the buzz that surrounds it, however, one of the best compliments to your social media efforts is email marketing. Below are 4 ways to…
There have been some exciting developments for marketers when it comes to Instagram. Like many of the most successful social media platforms, Instagram is becoming a “pay to play” medium. Right now, you will need to go through one of Instagram’s media partners. In the coming months, the platform will be available to all marketers. If…
Perhaps it is because I have been in advertising and marketing my entire adult life, but I am absolutely fascinated by the political season, particularly when it comes time to vote for a new President. I take note of what they are doing to promote themselves, connect with voters and of course how they can…
