Top 3 Areas of Focus for This Year’s Marketing Strategy
It’s a simple question, however, many of our clients are surprised to see their business listings appearing on various online directories, apps, maps and search engines with multiple discrepancies. Some examples of places where your business is listed: Yelp, Bing, SuperPages, MapQuest and more. For obvious reasons, making sure your business information, such as phone number, physical address, email address, website and location on a map is important. You want people to be able to find you and/or contact you. And here’s a fun fact: according to Search Engine Watch, 73% of consumers lose trust in a local business when they find incorrect information about that business online.
Unfortunately, managing this as a business owner is beyond frustrating. Often times you have a listing out there that you didn’t even know about. In addition, there might be duplicates of your business on the same directory. What about reviews? On sites that offer a review rating, if you don’t know about the listing, you certainly don’t know if you have a negative review, let alone know to respond to it! More so, there isn’t a permanent record or one source of data, which makes correcting your listings a moving target. And there are dozens of them to keep up with. And if your company has multiple locations or branches…well, fuhgeddaboudit!
The other very important factor in consistent and correct business listings is SEO (search engine optimization). Inconsistent business listings can actually confuse search engines (yes, apparently they get confused) impacting your company’s SEO! Yikes! You can help improve your SEO by not only correcting the basic information, you can also add additional information and rich content to boost your listing and connect it with your website. A great example of this is Yelp. If you own a restaurant, you can add a description of your business, add a menu, even offer special discounts and offers, making your ad standout, and gain more views! If you have it linked properly to your website, you will inevitably drive more traffic there as well!
So how do you manage all of this? Hire the experts of course! We happen to know a guy…or gal! First things first, take a look and see how your business shakes out, click here and get a free business listing scan compliments of g2 media pros. Once you get your results, if you need our help, contact us and we can get started on quickly correcting and populating your digital presence.
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