Your Digital Presence: Blogging Made Easy
I was having a meeting the other day with a prospective client, and the subject of blog writing came up. When I asked if he had plans to include a blog on his website, his immediate answer was, “I don’t have time to write articles!” Which I totally understand! However, when we delved into some of the benefits of blogging, he was surprised and warmed up to the idea.
Content marketing is the buzzword right now for business, and blogging goes a long way in keeping you focused there. Every blog you write should be posted on your social media channels so your followers can access and share the information more readily. Linking them back to your blog page gives you an opportunity to capture their contact information by offering them a way to subscribe. It can also lead to some free PR, if your company has a few “regulars” who blog often for your company, you will probably be asked to guest blog for another industry related site. It also keeps you focused on what is happening in your industry. But beyond all of this, there are some really important reasons to blog for your business.
Here are the top 5 benefits of blog writing according to industry experts:
- Blog writing is an easy way to convey and share your expertise, industry insights and information with your customers. Think of it as your direct channel to customers and prospects
- SEO, SEO, SEO!! Your blog is like fuel to your Search Engine Optimization. Search Engines love unique and relevant content, meaning your blog will come up on top of page when someone is searching something relevant to your post.
- According to HubSpot, B2B marketers that use blogs receive 67% more leads than those who do not.
- Your blog can create conversation with customers, prospects and peers, but make sure you are replying to all comments! Nothing worse than engaging someone, then leaving them hanging.
- Blog writing will help build relationships and ultimately, sales. When you are providing important information on your blog, your customers will begin to look at you as a reliable resource and expert on your industry, making you a top choice when it comes time to purchase.
If you are interested in blogging for your business, and aren’t sure how to get rolling, please contact g2 media pros directly so we can assess your needs and develop a game plan for you. We even provide full blog writing services. Comment on this post or use the contact form on our site and we can get started.
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