This week is the official launch of the holiday shopping season both in stores and of course, online. The kick off to Black Friday will have consumers swarming stores, standing in long lines and scouring online sites for the best deals on the perfect gifts.
Much controversy has erupted over retailers decisions to open on Thanksgiving Day. Some stores are opening earlier than last year because in retail, fourth quarter sales are pivotal to annual profits. Many stores count on the additional open hours to secure the needed revenue which unfortunately, out weighs the sentiment of the holiday.
Several big box stores will be ‘flipping the switch’ earlier this year for online savings, in attempt to get a jump on Amazon. Stores will launch online savings before the doors open for the start of Black Friday in store shopping. Black Friday has evolved into a weekend event in many stores. Mailboxes, emails and social feeds are brimming with enticement to ‘Save Now’, ‘Use this code at checkout’ , ‘Use this savings pass throughout the store’! Consumers will need the 3 days of the shopping extravaganza just to discern where they will get the best ‘bang for their buck’!
Immediately following the dizzying 72+ hours of ‘Door Buster Savings’ comes Cyber Monday. Cyber Monday began back in November of 2005 created by marketing companies to persuade consumers to shop online. It worked. That first year, 77% of retailers said online sales increased substantially the Monday after Thanksgiving. In 2014, Cyber Monday sales grew to a record of $2.68 billion. This year, the sights are set on $3.36 billion in sales. This marks Cyber Monday as the largest sales day of the entire year. The beautiful thing about Cyber Monday, it allows small businesses to compete for the holiday dollars they don’t always see during the Big Box Black Friday blowouts.
So, if you’re a small to medium size business selling goods or services, is there a reason you are not online? If you would like to learn how to capitalize on your online presence, g2 media pros can help!