Facebook has hung its hat on the ‘custom newsfeed’ driven by algorithms. An algorithm is “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer” dictionary.com.
Last week, Facebook announced the debuting of “Featured Events” where recommendations will be based on curation by humans, not just algorithms. These events will be things like music concerts, museum openings, etc. A team at Facebook will review local art, entertainment events, family events, sports, food and drink to show people fun things to do in their local community. The team will also consider location and capacity for these events, too. Now Facebook users will see recommendations generated from the automated system based on their interests and interest of their friends, along with a human-based recommendation. This new feature will be debuting in 10 select US cities, taking on some of the local publishers and mobile apps in those communities.
The algorithm process within Facebook is a fascinating piece of technology, aimed at providing the best personal experience to the user. Combining this technology with a ‘human touch’ will further advance the local experience for the user. Facebook continues to offer features for the user to find everything they are looking for in one place – weather, news, events, friends and family all in one place!
All of this is such great news for the local small businesses. Facebook is already an extremely affordable marketing resource with proven results. Moving forward, businesses will not have to stretch or dilute their marketing dollars across various digital resources to reach customers because consumers will not have to use several websites or apps to get the information they are looking for on a daily basis. Facebook continues to perfect the experience for consumers and businesses.
Have a presence, engage, pay to play and reap the rewards! If you would like to explore your potential, contact g2 media pros for a complimentary digital assessment.