Ahhh, Summer is finally here. Kids are out of school, outdoor patios and pools are open and the local communities are buzzing with activity. Everyone wants to be social, but it’s also that time when small businesses are wondering whether their marketing efforts are worth the money spent. Consumers are traveling on family vacations, routines are left at the wayside, and the choices for food and fun are countless. But, there is one thing that regardless of what activities surround them, consumers have with them all the time. Can you guess?
Their smartphone. And what are they doing on their smartphones? Engaging in Social media. It’s a beautiful thing! Businesses can be doing the same thing. Just like the old adage says ‘Fish when the fish are biting’. Summertime is an opportunity to engage with the community, promote the activities in your area. Allow consumers to see you and your business as a resource for their summer fun! While social channels are one of the most cost effective way to promote your business, it shouldn’t always be pushing your products or services. Take a look to your local chamber calendar or neighborhood association for local events. Share these with your fans, friends of you fans and the community surrounding your business. Even better yet, tie in a promotion for summer fun. Here in Milwaukee, we host the World’s largest music festival, Summerfest. 11 days of live music on 11 stages and 45 food vendors on Milwaukee’s Lakefront. For example, here’s an opportunity to create a contest, give away tickets and gain some email addresses for your email campaigns while you’re at it. Win-Win! Share an event calendar from your neighborhood association. It will help bring folks into your local community, give you exposure, portray you and your business as a local resource, and hey, you will likely capture some new customers, too!
Large marketing budgets, like needed in traditional media promotions, are not necessary for this social grassroots approach. Customized social ad campaigns and boosted posts can target the consumers in your local area for a fraction of the cost.
So, get set for Summertime Social! g2 media pros is here to help guide you in the right direction to make the most of your social channels this summer.