Finally, something to sink your teeth into!
I’ve been working with local restaurants for well over a decade helping market their culinary delights to the community. I’ve helped create successful campaigns, but I have heard many more ear bending complaints.
Advertising is too expensive. I don’t need all those people. Your mailing isn’t good timing. Your station listeners are not my customers. On and on and on. Sound familiar?
Finally, social media marketing, particularly Facebook, carved out geo-targeted, cost effective and measurable ad campaign strategies. These strategies answer all the previous traditional media complaints. Social media marketing offers:
Geo-targeting: ie – I want to reach adults 25-55 yrs old within two miles of my establishment that have a credit card and dine out weekly. We can target that group!
Timeliness: I want ads to be sent during mid-week and “non rush” hours. I would ads to be sent while they are traveling in the area of my restaurant. We can execute those ads!
Cost Effective: You no longer have to pay for wasted reach. Big bonus,social media marketing is a fraction, of a fraction, of the cost of traditional media like direct mail, radio and newspaper.
Measurable: Monthly metrics will show campaign results in the form of likes, clicks, website visits and, most importantly, turning tables.
Social media marketing significantly increases brand identity and awareness, online presence to consumers and search engines and provides measureable call to action.
“89% of consumers will research a restaurant online before dining” ~ Wordstream
Be sure to give them something to sink their teeth into – Mangiare!