When it comes to the best social media channels to utilize, there is a specific divide between B2B and B2C marketing. The question is, should there be? Where can you find the biggest audiences? Where is the most engagement? Which is more important? First let’s look at the channels available for both B2B and B2C.…
Yes, I said I love online retargeting. Why such a strong emotional response to a digital advertising strategy? Because it gives business owners the opportunity to really be clever and effective in a very competitive digital space. Nothing makes me happier than finding cost effective solutions for our clients! First of all, let’s define what…
Most small to mid-sized b2b organizations want to get in the social media game, but many are time limited to engage consistently, or simply don’t know what to do. Most of what we are exposed to is how social media is great to engage consumers for consumer product and services. But what if we are…
