Each year we find ourselves here. Wondering where the heck the year went and feeling like we were just getting the hang of things when BOOM! It’s time to plan the strategy for next year! And each year, we put some guidelines together for you to make sure you are up to date on the…
So here we are yet again, it’s that time of year. Summer is over, the kids are back into a school routine, and for some of us the leaves are starting to fall. For those of us who are thinking ahead and sticklers for preparedness, we are evaluating our year in business and starting the…
If you live in a decent sized city and you have any kind of observation skills at all, you have seen people walking around, zombie-like, with their phones in front of them searching. The people I refer to represents a pretty diverse demographic; overwhelmingly millennial, including women and minorities. In case you have been under…
You don’t need a degree in neuroscience to figure out that just about everyone in the western world is attached to their mobile phones. Just look around in any public setting (after you put your phone down, of course) and you can see for yourself, we love looking at our phones. Checking emails, texting, trolling…
Chat bots are making a resurgence, and Facebook just announced their role in last week’s F8 developer conference in San Francisco. What is a chat bot? It’s a simple piece of software that uses artificial intelligence to carry on a conversation. In simple terms, you are messaging a robot. Chat bots have been around for…
Yes, Google is at it again! Switching things up, and causing us all to scramble in anticipation of the impact it will have on our businesses! If you haven’t heard, Google has eliminated the ads that used to show up on the right rail. In addition, there are 4 top spots for ads rather than…
This spring, I will be celebrating one year in business with my sister and partner. (Hooray!) After over 20 years of experience working with and for other companies, honing and developing our advertising and marketing skills, we decided we wanted to go out on our own and finally accomplish what so many larger companies are unwilling…
There have been some rumblings and speculations on the next era in digital. Post Digital, to be exact. Some experts believe we are in a post digital era right now. We have been dealing with digital marketing and advertising for over 15 years now. Some of us may feel like we are just getting used…
Every generation has a name: Baby Boomers, Generation X, Millennials and the newest group, Boomlets. Each preceding generation has its opinions about the next, and often there are struggles amongst them both personally and professionally. As a proud Generation X-er, I too have found myself perplexed by the generation before me and equally stumped by…
When it comes to digital marketing, it is a constant and ever changing phenomenon. It’s kind of like that saying about weather in the Midwest; if you don’t like it, stick around, it’s bound to change! And we saw plenty of change this past year. We thought it would be fun to recap some of…
