The Latest on US Millennials Consumer Behavior

‘Millennials’ can appear to be a mysterious, unproductive and thoughtless generation. But the latest surveys of consumer behavior, shows millennials to be making solid purchasing decisions based on some key mobile factors. According to an article from e-marketer.com, these are the most important 9 factors to keep in mind when swaying the minds of Millennials.…

Social Media ups and downs

In business, social media provides a great platform for businesses to promote and engage with customers reaping cost effective rewards. As social began, sharing and expressing on a personal level allows us to bring this great big world a little closer. This feature is what keeps everyone hooked. When we turn to social media, we…

Live like a Local

In September of 2013, I joined together with 3 outstanding individuals to compete for an Innovation Grant. We were challenged to develop a mobile app around ‘Social’ or ‘News’. We chose social because we all had a strong idea about exploring local communities. While ‘tourist attractions’ in each city offer entertainment factors, living like a…