Your website is one of the first the things you should review as we roll into the new year. It has been and remains, the cornerstone of your online presence.
We met with a client that has been using social, SEO, PPC and Display retargeting to promote their business. Their business website, while aesthetically appealing, is 7 years old. In the technology world, 7 years is ancient! Think about the cell phone you had 7 years ago – BIG changes.
Just this past year, Google made changes to their search algorithm 10 times – that’s just the ‘major’ changes, not to mention the hundreds of small tweaks that were made. Let’s take a look at the 4 major ways you can improve your website to run in sync with Google’s ongoing updates…
- Make sure it’s built to be Mobile-Friendly. The latest Google research shows that over half of all searches are made on a mobile device.
- Consistent updating. Fresh updates in content is one of the key components to remain relevant in searches. If the content is stale, your site simply will not be served up in search results.
- Optimize your site for search. Optimizing your website for search can be accomplished through a combination of several processes. These include updated business listings, links to your social accounts, a strategic use of keywords and an integrated SEO campaign.
- Harness the power of content marketing. This does not translate into overloading your website with content, it means utilizing quality content that is both timely and fresh. Timely content is content that may follow the seasons, trends or holidays. Evergreen content (fresh content) is content that offers ‘Tips and Tricks’, FAQ’s or an introduction to new products and services.
Seizing the opportunity to engage with customers everyday is a balanced combination of the various online marketing strategies emerging from a strong, foundational website. So, I ask the question again, is your website ready for 2017? Request your complimentary website review today at g2mediapros.com